To make emotional connections, you need to address the passions and aspirations that move people to act. By focusing on the bulk of motivations that lie beneath the surface of conscious awareness, you can achieve greater connection, differentiation and competitive advantage. This is the new science of customer and employee behavior.
Don’t just rely on what we say about our product.
We’re close to ecstatic with the new ads based on Emotion Mining. They’re more relevant, appealing and persuasive. Tony Adams, VP Market Research, Campbell Soup
Emotion Mining enabled us to understand the styles of our top performers and increase sales productivity by 15% across the board. Doug Lennick, Sales Executive, American Express